Mr. Samuel Koh Chee Boon joined YHS Group on 14th January 2020 as Group CEO (designate) and was appointed Group CEO on 14th March 2020.
Mr. Koh is an experienced business leader who has worked internationally in senior management positions in leading global companies like Coca-Cola, Unilever and Yum! Brands. Since May 2017, Mr. Koh held the position of Vice President, Coca-Cola Greater China and Korea Business Unit where he led the setting up of new business ventures and made strategic investments in other emerging food and beverage players. From January 2015 to April 2017, Mr. Koh was the Chief Financial Officer of COFCO Coca-Cola Beverages Ltd, a multiple billion dollar business which is also one of the largest Coca-Cola bottlers in the world. During his tenure, COFCO Coca-Cola Beverages Ltd acquired new bottling territories in Mainland China leading to significant growth in revenue and profits. Prior to this, Mr. Koh held various roles in strategy, business development and finance in Coca-Cola ASEAN Business Unit, Yum! Brands and Unilever.
Mr. Koh holds Executive MBA degrees from INSEAD Business School and Tsinghua University, and a Bachelor’s degree in accountancy from Nanyang Technological University. He is also a Fellow of The Chartered Institute of Management Accountants and a Chartered Accountant of Singapore.